Visual identity guidelines

Brand
guidelines

Logo · colours · typography · applications

Explore the guidelines

CENTROlink / RGB

One system.
Consistent use.

These guidelines help you use the approved CENTROlink identity consistently in digital communications and share its assets with partners.

02 / Colours

The original RGB palette

The colour codes come from the supplied CENTROlink reference. Dark blue is the primary identity colour; the other colours provide accents and backgrounds.

Dark blue

RGB 30 / 64 / 121

Blue

RGB 66 / 88 / 217

Dark background

RGB 12 / 21 / 42

Mint

RGB 134 / 224 / 176

Purple

RGB 184 / 90 / 230

White

RGB 255 / 255 / 255

Contrast makes it legible

Choose a clear pairing of background and identity colours. For longer text, use combinations with a contrast ratio of at least 4.5 : 1.

Text contrast 10.2 : 1
Text contrast 10.2 : 1
Text contrast 18.2 : 1
Text contrast 5.8 : 1
Text contrast 11.5 : 1
Text contrast 4.9 : 1

03 / Typography

Montserrat

Montserrat is the communication typeface. Use the original font family supplied with the assets; do not apply synthetic bold or italic styles.

Aa

Light

For large headings

Aa

Medium

For structure

Aa

Bold

For emphasis

Ą Č Ę Ė Į Š Ų Ū Ž
ą č ę ė į š ų ū ž
0123456789   € % + − / ( ) @

The package includes nine weights from Thin to Black, each with a matching Italic. Licensed under the SIL Open Font License 1.1.

Clear hierarchy, calm rhythm

Heading32 / 40 pt · Light
Subheading18 / 25 pt · Medium
Body text is easy to read.11.5 / 17 pt · Regular
Short label or link8.5 / 12 pt · Medium

This is the reference scale for the PDF publication. Scale it proportionally for other formats. Do not recreate the logo lettering using Montserrat.

04 / Graphic system

The square motif and backgrounds

Three colour versions of the motif are supplied on transparent backgrounds and as ready-made backgrounds. Transparent PNG files can be freely composed in presentations and other layouts.

Mint square motif
Mint · transparent PNG3840 × 2400 px
Blue square motif
Blue · transparent PNG3840 × 2400 px
Purple square motif
Purple · transparent PNG3840 × 2400 px

Files

Transparent PNG · 3840 × 2400 px
18 ready-made backgrounds · PNG / JPG · sRGB

Usage

Place on your chosen background and scale proportionally. You may crop or fade it within a layout; leave a quiet area for text.

Download graphic elements and backgrounds ↗

05 / Applications

A system for different formats

A 16:9 presentation slide and a 1:1 post show how to combine the square background with the logo and text. The headings indicate where your content belongs.

CENTROlink

Presentation
title

16:9 · Presentation slide
CENTROlink

Short
heading

1:1 · Square format example

Order through space

Use consistent margins, clear left alignment and a steady typographic rhythm. Allow at least the minimum clear space around the identity.

12 columns

The PDF publication uses 42 pt margins and 12 pt gutters. The heading, content and logo align to a shared grid.

An 8 pt rhythm

Use an 8 pt module for spacing between content blocks. The grid supports composition; it does not change the logo geometry.

06 / Downloads

Everything in one place

Download the original assets. Choose the appropriate composition, colour and format for your application; install the Montserrat family for text.

SVG for websites / PNG for presentations / PDF and AI for design layouts